Hoover Dam Turns Purple in Recognition of Domestic Violence Awareness Month

October 29, 2018

As National Domestic Violence Awareness Month comes to an end, one of America’s most iconic landmarks was glowing purple to honor the thousands of survivors, victims and families who have been affected by domestic violence.

The HOOVER DAM was transformed into an exceptional display on the evening of October 29th, thanks to the approval of the Bureau of Reclamation. Spearheaded by SafeNest, Nevada’s largest domestic violence nonprofit, organizations across the state united for this unique show of strength.

“This is an incredible opportunity to raise awareness about this all too common crime,” said Liz Ortenburger, SafeNest CEO. “We thank the Bureau of Reclamation for making this event possible and extend our gratitude to all the organizations represented here today that work tirelessly every day to protect victims and their families.”

Production Resource Group of Las Vegas facilitated the transformation using purple gels on each of the base lights. The 726.4’ tall dam will shine purple from the foundation rock at the mighty Colorado River to the crest of the Dam.

“While we are honored to take part in this momentous occasion, the sad reality is the epidemic of domestic violence continues to plague not only our city, but our country,” said Liz Ortenburger, SafeNest CEO. “National statistics show that one in four women will experience domestic violence. In Nevada it’s one in three and as a state we claim the second highest rate of domestic violence homicides in the country. We can do better. We must do better.”